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Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamkDe Chernatony, LeslieType of material - book ; adult, seriousEdition - 1. natisPublication and manufacture - Ljubljana : GV založba, 2002Language - slovenianISBN - 86-7061-299-2COBISS.SI-ID - 120921088
Author
De Chernatony, Leslie
Other authors
Zupančič, Boštjan, 1963- |
Stubbs, John |
Verčič, Dejan
Topics
Blagovne znamke |
Industrijski izdelki |
izdelki |
blagovne znamke |
upravljanje |
strateški management |
celovita kvaliteta |
proizvodi |
oblikovanje |
management |
organizacijska kultura |
cilj |
poslovno okolje |
predstava |
nabava |
potrošnik |
trg |
uspešnost |
marketing |
trženje |
poslovna psihologija |
vrednote |
tržno planiranje
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
National and University Library, Ljubljana | U 551092 dodatni izvodi | available - outside loan, loan period: 30 days |
National and University Library, Ljubljana | U 558646 dodatni izvodi | available - outside loan, loan period: 30 days |
National and University Library, Ljubljana | GS 551049 glavno skladišče | available - reading room |
EF, Central Economics Library, Ljubljana | · Prosti p. F1 DE CHERNATONY L. Blagovna znamka: IN: 000211022 |
available - outside loan, loan period: 1 months |
EF, Central Economics Library, Ljubljana | · Prosti p. F1 DE CHERNATONY L. Blagovna znamka: IN: 000203739 |
available - outside loan, loan period: 1 months |
FSS, J. Goričar Central Social Sciences Library, Ljubljana | K 659.1 DE Chernatoy, L. Blagovna Free access | available - outside loan, loan period: 1 months |
FSS, J. Goričar Central Social Sciences Library, Ljubljana | K 659.1 DE Chernatoy, L. Blagovna Free access | available - outside loan, loan period: 1 months |
FSS, J. Goričar Central Social Sciences Library, Ljubljana | K 659.1 DE Chernatoy, L. Blagovna Free access | available - outside loan, loan period: 1 months |
NTF, Department of Textiles, Graphic Arts and Design, Ljubljana | učbeniki 65 DE CHERNATONY Blagovna IN: 0012938 |
on loan - outside loan, due date: not specified |
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Year | Impact factor | Edition | Category | Classification | ||||
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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De Chernatony, Leslie | ![]() |
Zupančič, Boštjan, 1963- | ![]() |
Stubbs, John | ![]() |
Verčič, Dejan | 14685 |
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