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Podjetje = blagovna znamka : politika blagovnih znamk za malo podjetje v Sloveniji : kako naj malo podjetje doseže največji ugled in največji vpliv na trgu predvsem z eno samo korporativno znamkoKline, Miro ; Berus, TomažSource: Podjetnik : prvi medij podjetništva. - ISSN 1318-1025 (Letn. 11, št. 2, feb. 2002, str. 24-27)Type of material - article, component part ; adult, seriousPublish date - 2002Language - slovenianCOBISS.SI-ID - 12381158
Author
Kline, Miro |
Berus, Tomaž
Topics
gospodarske družbe |
podjetje |
industrijska lastnina |
blagovne znamke |
trženje |
kultura podjetja |
identiteta podjetja |
image |
business corporations |
enterprises |
industrial property |
trademarks |
marketing |
corporate culture |
corporate identity |
image |
image
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source: Podjetnik : prvi medij podjetništva. - ISSN 1318-1025 (Letn. 11, št. 2, feb. 2002, str. 24-27)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kline, Miro | 06408 |
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