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Merjenje vplivov trženjskih izdatkov na uspešnost poslovanja podjetij : primer slovenskih podjetijMilenković Kramer, Anja ; Žabkar, VesnaSource: Akademija MM : slovenska znanstvena revija za trženje. - ISSN 1408-1652 (Letn. 5, 9, maj 2002, str. 9-16)Type of material - article, component part ; adult, seriousPublish date - 2002Language - slovenianCOBISS.SI-ID - 12762854
Author
Milenković Kramer, Anja |
Žabkar, Vesna
Topics
Slovenija |
podjetje |
uspešnost poslovanja |
trženje |
tržne raziskave |
modeli |
meritve |
Slovenia |
enterprises |
business efficiency |
marketing |
market research |
models |
measurements |
measurements
source: Akademija MM : slovenska znanstvena revija za trženje. - ISSN 1408-1652 (Letn. 5, 9, maj 2002, str. 9-16)
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Milenković Kramer, Anja | 27668 |
Žabkar, Vesna | 15495 |
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