(UL)
-
Trženje novih proizvodov v podjetju za izdelavo vezanih plošč : diplomsko delo (visokošolski strokovni študij) = Sale of new products in the plywood company : graduation thesis (higher professional studies)Kozjan, MitjaNa praktičnem primeru vezanih plošč smo opredelili problem trženja novih proizvodov. Analizirali smo teoretične ugotovitve, kjer je opredeljen trženjski splet, ki obsega razvoj novega izdelka, ... prodajno ceno, prodajne poti in metode ter tržno komuniciranje. Nadaljevali smo praktično raziskavo, ki se nanaša na trženje novih izdelkov iz vezanih plošč v podjetju Javor Pivka. Podjetje proizvaja vezane plošče in zaradi konkurence na trgu je prisiljeno nenehno razvijati nove, specialne izdelke z višjo dodano vrednostjo, ki jih trži izključno na medorganizacijkih trgih. Predstavili smo praktičen potek razvoja novega proizvoda (Isoplyform) ter trženje le-tega, kar obsega trženjski splet in pozicioniranje izdelka, ciljne skupine kupcev na medorganizacijskem trgu, pomen blagovne in korporacijske znamke podjetja, ter na koncu še zgoščen načrt trženja celega programa vezanih plošč, kot ključnega trženjskega dokumenta.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Kozjan], 2006Language - slovenianCOBISS.SI-ID - 1424777
Author
Kozjan, Mitja
Other authors
Oblak, Leon, 1966- |
Kropivšek, Jože
Topics
trženje |
razvoj novega izdelka |
trženjski splet |
pozicioniranje izdelka |
medorganizacijski trgi |
načrt trženja |
sale |
development of new product |
selling integrity |
product positioning |
interorganisational markets |
selling plan
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
BF, Dept. of Wood Technology, Lj. | Knjižnica BF za lesarstvo vsn 159 IN: 020060092 |
available - reading room |
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Kozjan, Mitja | |
Oblak, Leon, 1966- | 13400 |
Kropivšek, Jože | 16198 |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
Pickup location | Material status | Reservation |
---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location: