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Primerjalna analiza med teoretičnim vidikom odzivnosti porabnikov na pozive v oglasih in prakso oglaševalsih agencij v Sloveniji : diplomsko deloZbačnik, BarbaraType of material - undergraduate thesisPublication and manufacture - Ljubljana : [B. Zbačnik], 2004Language - slovenianCOBISS.SI-ID - 14533862
Author
Zbačnik, Barbara
Other authors
Žabkar, Vesna
Topics
trženje |
ekonomska propaganda |
oglas |
poslovno komuniciranje |
psihologija potrošnika |
proizvodi |
življenjski ciklus |
strategija |
kreativnost |
marketing |
advertising |
advertisement |
business communication |
consumer psychology |
products |
life cycle |
strategy |
creativity |
creativity
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Library | Call number – location, accession no. ... | Copy status |
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EF, Central Economics Library, Ljubljana | Skladišče II-2151- 9896 IN: 000209117 |
available - reading room |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zbačnik, Barbara | ![]() |
Žabkar, Vesna | 15495 |
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