Integrated branding : becoming brand-driven through company-wide action

(UL)

Integrated branding : becoming brand-driven through company-wide action

LePla, F. Joseph, 1955- ; Parker, Lynn M., 1956-

Type of material - profess. monogr

Publication and manufacture - London ; Milford (USA) : Kogan Page, 2002

Language - english

ISBN - 0-7494-3720-0

COBISS.SI-ID - 14627814

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LePla, F. Joseph, 1955- | Parker, Lynn M., 1956-

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Library	Call number – location, accession no. ...	Copy status
EF, Central Economics Library, Ljubljana	· Prosti p. G1 LEPLA F. Integrated branding IN: 000209413	available - outside loan, loan period: 1 months

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
LePla, F. Joseph, 1955-
Parker, Lynn M., 1956-

Source: Personal bibliographies and: SICRIS

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