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Effects of visual complexity of banner ads on website users’ perceptions [Elektronski vir]Bočaj, Nejc ; Ahtik, JureSource: Applied sciences [Elektronski vir]. - ISSN 2076-3417 (Vol. 13, iss. 24, 2023, str. 1-14)Type of material - e-article ; adult, seriousPublish date - 2023Language - englishCOBISS.SI-ID - 178100995
Author
Bočaj, Nejc |
Ahtik, Jure
Topics
vizualna kompleksnost |
spletno oglaševanje |
oglasne pasice |
človeška zaznava |
sledenje očesnim premikom |
vpliv oblikovanja |
korelacija |
ocenjevanje podatkov |
visual complexity |
online advertising |
banner ads |
user perception |
eye tracking |
design impact |
subjective vs. objective correlation |
data evaluation
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Bočaj, Nejc | ![]() |
Ahtik, Jure | 34918 |
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