Razvoj novega proizvoda na primeru Tobačne Ljubljana : diplomska naloga = Development of a new product by Tobačna Ljubljana : graduation thesis
Rojec, Nataša
Opisan je postopek potrditve tobačne mešanice za nov proizvod Tobačne Ljubljana. Pravilna izbira tobačne mešanice nove cigarete, imenovane MACHO, je bila pred dokončno izbiro preverjana s tremi ...različnimi anketiranimi med naključno izbranimi kadilci. Dve anketi sta bili izvedeni kot primerjalni degustaciji, ena na standardno in druga na stalno cigareto anketiranih kadilcev, tretja pa je bila izvedena kot primerjalni test. Ocenjevane so bile lastnosti cigarete MACHO in primerjane cigarete, aroma, okus, draženje, karakter in celotni vtis cigaret. V vseh testih je vsaj polovica anketiranih kadilcev ocenila cigareto MACHO bolje kot primerjalno cigareto.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [N. Rojec], 1991
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