Oblikovanje in uvajanje blagovne znamke Syd Cross : diplomsko delo - visokošolski strokovni študij; Designing and introducing the Syd Cross brand : graduation thesis

(UL)

Oblikovanje in uvajanje blagovne znamke Syd Cross : diplomsko delo - visokošolski strokovni študij = Designing and introducing the Syd Cross brand : graduation thesis - higher professional studies

Vukojević, Milenko

Na ciljnem trgu, kjer je veliko ponudnikov, se morajo podjetja boriti za prepoznavnost svojih izdelkov. Eden izmed načinov, s katerim lahko podjetje svojim izdelkom zagotovi prepoznavnost, je ... oblikovanje blagovne znamke. V podjetju Novoles d.d. smo s tem namenom uvedli blagovno znamko Syd Cross. Proces uvajanja smo okrepili s številnimi trženjskimi aktivnostmi in sestavinami tržnokomunikacijskega spleta. Posamezni ekonomski kazalci so pokazali, da smo pri tem bili uspešni.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [M. Vukojević], 2011

Language - slovenian

COBISS.SI-ID - 1977737

Link(s):
http://www.digitalna-knjiznica.bf.uni-lj.si/vs_vukojevic_milenko.pdf
Repository of the University of Ljubljana – RUL

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Oblak, Leon, 1966- | Kitek Kuzman, Manja

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Library	Call number – location, accession no. ...	Copy status
BF, Dept. of Wood Technology, Lj.	Knjižnica BF za lesarstvo vsn 345 IN: 020110155	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Vukojević, Milenko
Oblak, Leon, 1966-	13400
Kitek Kuzman, Manja	20385

Source: Personal bibliographies and: SICRIS

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