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Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchersMalaval, Philippe ; Bénaroya, ChristopheType of material - reviewPublication and manufacture - Boston ; Dordrecht ; London : Kluwer Academic Publishers, cop. 2002Language - englishISBN - 1-4020-7151-5COBISS.SI-ID - 25707781
Author
Malaval, Philippe |
Bénaroya, Christophe
Topics
Aerospace industries |
Space industrialization |
Aeronautics |
Equipment and supplies |
Marketing |
Management |
strojništvo |
tehnologija vozil |
aeronavtika |
vesoljska industrija |
trženje |
segmentiranje |
planiranje trženja |
trženje storitev |
politika cen |
nabava |
prodaja |
mediji |
sodelovanje |
trgovske znamke |
pregledno delo
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Library | Call number – location, accession no. ... | Copy status |
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Central Technological Library of the University of Ljubljana | 221787 Skladišče IN: 120040586 |
available - outside loan, loan period: 14 days |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Malaval, Philippe | ![]() |
Bénaroya, Christophe | ![]() |
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