Analiza konkurenčnosti trgovin s pohištvom z metodo navideznega nakupovanja : diplomsko delo - univerzitetni študij = Application research on the mystery shopping in stores with furniture : graduation thesis - university studies
Dimnik, Gregor, 1981-
V diplomskem delu smo z metodo navideznega nakupovanja analizirali konkurenčnost treh trgovin s pohištvom. Z začetno interakcijo med navideznimi kupci in okoljem trgovin smo ocenjevali zunanjost ...prodajnega prostora (dostop, zunanje označbe, vhod, urejenost izložbe), notranjost prodajnega prostora (čistoča, urejenost površin, različnost artiklov, označenost oddelkov, prehodi, osvetljenost, cene, različnost oblik plačila) in razstavljene artikle (pozicioniranje, pestrost, dopolnilna ponudba, preizkus, hitro informiranje). Z analizo ocen smo ugotovili, da imajo slovenske trgovine s pohištvom z vidika zunanje in notranje urejenosti ter razstavljenih artiklov še veliko rezerve v smislu povečanja svoje konkurenčnosti. Raziskava je pokazala, da je kakovost celovite ponudbe storitev odvisna tudi od ustrezne izbire, usposabljanja, motiviranja in nadziranja prodajnega osebja.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [G. Dimnik], 2016
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