Komuniciranje v mednarodnem trženju

(UL)

Komuniciranje v mednarodnem trženju

Lorbek, Franc, 1932-

Avtor obravnava komuniciranje v mednarodnem trženju z vidika znanstvenega managementa v sodobnem podjetju. Delo se nanaša na cilje in kanale komuniciranja, na vplive tujega okolja na odločitve, ... posebnosti obnašanja kupcev in potrošnikov ter na potrebne raziskave tujih tržišč. Poudarek je na posebnostih strategije, taktike in nadzora ekonomske propagande, odnosov z javnostjo, osebne prodaje in pospeševanje prodaje v mednarodnem trženju.

Type of material - textbook

Publication and manufacture - Ljubljana : Tangram, 1991

Language - slovenian

ISBN - 86-81845-04-7

COBISS.SI-ID - 27443712

Keep searching

Author
Lorbek, Franc, 1932-

Holdings
Availability in other libraries

Library	Call number – location, accession no. ...	Copy status
National and University Library, Ljubljana	UDS 425295 dodatni izvodi in učbeniki - dislocirano skladišče	available - outside loan, loan period: 30 days
National and University Library, Ljubljana	DS 424769 dislocirano skladišče Leskoškova	available - reading room
BF, Dept. of Wood Technology, Lj.	Knjižnica BF za lesarstvo 2748 IN: 019910455	available - outside loan, loan period: 1 months
BF, Dept. of Wood Technology, Lj.	Knjižnica BF za lesarstvo 2748 01 IN: 019910456	available - restricted - outside loan - loan period: 1 months
EF, Central Economics Library, Ljubljana	Skladišče 36279 b IN: 000155529	available - outside loan, loan period: 1 months
EF, Central Economics Library, Ljubljana	Skladišče 36279 IN: 000155527	available - outside loan, loan period: 1 months
Faculty of Maritime Studies and Transport - Library	knjižnica 339 LORBEK Komuniciranje IN: 9005864	available - outside loan, loan period: 1 months

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Lorbek, Franc, 1932-	01909
Završnik, Bruno	11974

Source: Personal bibliographies and: SICRIS

The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.

Pickup location	Material status	Reservation

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Select pickup location:

Material pickup by post

Notification

Citations

Subject headings in COBISS General List of Subject Headings

Select pickup location

Reservation was successful.

Reservation failed.

Reservation...

Bibliographic data

Number of loans

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Theme