Opredelitev strateškega komuniciranja

(UL)

Opredelitev strateškega komuniciranja

Hallahan, Kirk ...

Članek raziskuje naravo strateškega komuniciranja, ki je opredeljeno kot načrtna uporaba komuniciranja s strani organizacije za izpolnitev njenega poslanstva. Z razvojem, izvedbo in ocenjevanjem ... komuniciranja v organizaciji se ukvarja šest disciplin: menedžment, trženje, odnosi z javnostmi, strokovno komuniciranje, politično komuniciranje in informativne oz. družbeno-trženjske kampanje. Prispevek obravnava tudi naravo izraza strateški in predstavi ključne vidike komuniciranja. Deloma temelji na prispevkih avtorjev in drugih sodelujočih na okrogli mizi Mednarodnega komunikološkega združenja (ICA) maja leta 2005 v New Yorku.

Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 45, št. 6, nov.-dec. 2008, str. 628-662)

Type of material - article, component part

Publish date - 2008

Language - slovenian

COBISS.SI-ID - 28029533

Link(s):
http://dk.fdv.uni-lj.si/db/pdfs/tip20086_Hallahan_Holtzhausen.pdf
Repository of the University of Ljubljana – RUL
Digitalna knjižnica Slovenije - dLib.si

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source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 45, št. 6, nov.-dec. 2008, str. 628-662)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Hallahan, Kirk
Verčič, Dejan	14685

Source: Personal bibliographies and: SICRIS

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