Oblikovanje trženjske strategije podjetja za izdelavo notranjih vrat : diplomsko delo; Development of marketing strategy in a company producing indoor doors : B. Sc. thesis

(UL)

Oblikovanje trženjske strategije podjetja za izdelavo notranjih vrat : diplomsko delo = Development of marketing strategy in a company producing indoor doors : B. Sc. thesis

Nagode, Nika

V večini lesnih podjetij ni več temeljno vprašanje, kako izdelke proizvesti, temveč kako in komu jih prodati. Trženjska strategija mora postati filozofija podjetja, če hoče podjetje preživeti. ... Trženjski načrt je formalni dokument, v katerem so zapisane raziskave trga in končna trženjska strategija, katere bi se podjetje moralo držati. Razmere na trgu se nenehno spreminjajo. Zato bi se tržni načrt moral obnavljati ciklično, še posebej v malem podjetju, ki je predmet obravnave v diplomskem delu. V nalogi sem preučila mnenja tržnih strokovnjakov o pomembnosti kriterijev pri odločanju potrošnikov za nakup notranjih vrat in rezultate raziskave upoštevala pri določitvi trženjske strategije.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [N. Nagode], 2017

Language - slovenian

COBISS.SI-ID - 2814857

Link(s):
Repository of the University of Ljubljana – RUL

Keep searching

Other authors
Oblak, Leon, 1966- | Kropivšek, Jože

Holdings
Availability in other libraries

Library	Call number – location, accession no. ...	Copy status
BF, Dept. of Wood Technology, Lj.	Knjižnica BF za lesarstvo du1 80 IN: 020170130	available - reading room

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Nagode, Nika
Oblak, Leon, 1966-	13400
Kropivšek, Jože	16198

Source: Personal bibliographies and: SICRIS

The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.

Pickup location	Material status	Reservation

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Select pickup location:

Material pickup by post

Notification

Citations

Subject headings in COBISS General List of Subject Headings

Select pickup location

Reservation was successful.

Reservation failed.

Reservation...

Bibliographic data

Number of loans

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Theme