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Oblikovanje trženjske strategije podjetja za izdelavo notranjih vrat : diplomsko delo = Development of marketing strategy in a company producing indoor doors : B. Sc. thesisNagode, NikaV večini lesnih podjetij ni več temeljno vprašanje, kako izdelke proizvesti, temveč kako in komu jih prodati. Trženjska strategija mora postati filozofija podjetja, če hoče podjetje preživeti. ... Trženjski načrt je formalni dokument, v katerem so zapisane raziskave trga in končna trženjska strategija, katere bi se podjetje moralo držati. Razmere na trgu se nenehno spreminjajo. Zato bi se tržni načrt moral obnavljati ciklično, še posebej v malem podjetju, ki je predmet obravnave v diplomskem delu. V nalogi sem preučila mnenja tržnih strokovnjakov o pomembnosti kriterijev pri odločanju potrošnikov za nakup notranjih vrat in rezultate raziskave upoštevala pri določitvi trženjske strategije.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Nagode], 2017Language - slovenianCOBISS.SI-ID - 2814857
Author
Nagode, Nika
Other authors
Oblak, Leon, 1966- |
Kropivšek, Jože
Topics
AHP analiza |
trženje |
trženjski načrt |
AHP analysis |
marketing |
marketing strategy
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Library | Call number – location, accession no. ... | Copy status |
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BF, Dept. of Wood Technology, Lj. | Knjižnica BF za lesarstvo du1 80 IN: 020170130 |
available - reading room |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Nagode, Nika | ![]() |
Oblak, Leon, 1966- | 13400 |
Kropivšek, Jože | 16198 |
Source: Personal bibliographies
and: SICRIS
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