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Osnove raziskave trga [Elektronski vir]Vukasovič, TinaPred vami je učbenik, ki vsebuje teoretična in praktična znanja tržnega raziskovanja. Na sistematičen in preprost način opredeli osnove, potrebne za razumevanje tržnega raziskovanja, ter poda ... zadostno osnovo za vse, ki se sami podajo v tržno raziskovanje. Podrobno je predstavljen proces tržnega raziskovanja, vrste tržnih raziskav in njihove značilnosti, pomen vzorčenja, načini zbiranja podatkov ter njihova obdelava. Ob koncu učbenika so zapisana vprašanja za utrjevanje snovi. Obravnavane vsebine so aktualne in zanimive za vse, ki bi se s področjem tržnega raziskovanja želeli dodatno in bolj poglobljeno seznaniti.Type of material - textbookEdition - El. izd.Publication and manufacture - Maribor : Doba Epis, cop. 2020Language - slovenianISBN - 978-961-6818-58-2COBISS.SI-ID - 28408579
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Author
Vukasovič, Tina
Other authors
Novak, Matjaž, 1979- |
Jagodič, Gregor, 1974-
Topics
Tržne raziskave |
Učbeniki za visoke šole |
trženje |
marketing |
tržno komuniciranje |
informacijski sistemi
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Vukasovič, Tina | 24635 |
Novak, Matjaž, 1979- | 23901 |
Jagodič, Gregor, 1974- | 36529 |
Source: Personal bibliographies
and: SICRIS
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