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Poprodajne aktivnosti kot konkurenčna prednost pri trženju izdelkov preko javnih naročil [Elektronski vir]Sluga, Anita, 1977- ; Vukasovič, TinaZnanstvena monografija predstavi pojme povezane s trženjem in njegovim načrtovanjem pri trženju medicinskih izdelkov preko javnih naročil. V teoretičnem delu se avtorici omejita na preučevanje ... osnovnega modela trženjskega spleta 4P (izdelek, ceno, tržno komuniciranje oz. promocijo in tržno pot oz. distribucijo), ki pa mu dodata spremenljivko "Poprodajne aktivnosti", da bi ugotavljali korelacijo med elementi trženjskega spleta 4P, poprodajnimi aktivnostmi in njihovim vplivom na javna naročila (pripravo razpisne dokumentacije). Elementa trženjskega spleta, tržno komuniciranje oz. promocijo in tržno pot oz. distribucijo, obravnavata v modelu skupaj kot osebno prodajo, saj zaradi trženja kompleksnih izdelkov, kamor uvrščamo tudi medicinske izdelke, združuje oba navedena elementa. V empiričnem delu raziščeta, kateri dejavniki imajo največji vpliv na pripravo razpisne dokumentacije javnih naročil pri trženju medicinskih izdelkov socialnovarstvenim zavodom. Obravnavane vsebine so aktualne in zanimive za vse, ki bi se s področjem trženja izdelkov preko javnih naročil želeli seznaniti dodatno in bolj poglobljeno.Type of material - scientific monograph ; adult, seriousEdition - 1. izd.Publication and manufacture - Dolga Poljana : Perfectus, svetovanje in izobraževanje, 2019Language - slovenianISBN - 978-961-94549-7-8COBISS.SI-ID - 300701440
Link(s):
http://www.andrejraspor.com/perfectus_zalozba
Digitalna knjižnica Slovenije - dLib.siDostop z namenskih računalnikov v prostorih NUK
Author
Sluga, Anita, 1977- |
Vukasovič, Tina
Other authors
Raspor, Andrej, 1965- |
Fink, Nataša, 1974-
Topics
Medicinski izdelki |
Trženje |
Javna naročila |
trženjski splet |
osebna prodaja |
blagovne znamke |
prodaja |
marketing |
poprodajne aktivnosti
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Sluga, Anita, 1977- | ![]() |
Vukasovič, Tina | 24635 |
Raspor, Andrej, 1965- | 35741 |
Fink, Nataša, 1974- | ![]() |
Source: Personal bibliographies
and: SICRIS
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