Poslovni načrt za izdelavo pametnega pohištva : diplomsko delo = Business plan for smart furniture production : B. Sc. thesis
Jovan, Matevž
V diplomski nalogi smo z izdelavo poslovnega načrta preverjali poslovno idejo izdelave pametnega pohištva, konkretneje pametnih pisalnih in sejnih miz. Izdelali smo najpomembnejše točke poslovnega ...načrta, s čimer smo poslovno idejo preverili s finančnega, trženjskega in organizacijskega vidika. Ugotovili smo, da v Sloveniji neposredne konkurence za tovrstne izdelke ni, medtem ko je v tujini na tem področju že močna konkurenca, saj so priložnost zaznala tudi večja pohištvena podjetja (npr. IKEA). Trženje teh izdelkov bo klasično (sejmi, saloni pohištva in drugi klasični tržni pristopi) v kombinaciji s sodobnimi tehnologijami, kot je virtualna resničnost in ostali digitalni mediji. Podjetje bo na trg vstopilo preko lokalnega trga in se širilo na tuje trge. Dokazali smo, da je poslovna ideja poslovno in finančno zanimiva ob relativno majhnem tveganju.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [M. Jovan], 2019
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