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Digital natives and social mediaTkalac Verčič, Ana ; Verčič, DejanDigital natives (also known as "Generation Y" and "Millennials"), a generation born during of after introduction of digital technologies, 1980s and after, have mixed preferences for media use in ... personal and professional lives. A study by Friedl and Tkalac Verčič (2011) showed that even though digital natives prefer digital media in their personal lives, this is not necessarily reflected in their business lives. This study addressing preferences of "traditional" vs. "the new media" in a university setting found an opposite result.Source: Public relations review. - ISSN 0363-8111 (Vol. 39, no. 5, Dec. 2013, str. 600-602)Type of material - article, component partPublish date - 2013Language - englishCOBISS.SI-ID - 32376925
Author
Tkalac Verčič, Ana |
Verčič, Dejan
Topics
Elektronski mediji |
Digital media |
Družbeni mediji |
Social media |
Odnosi z javnostmi |
Public relations
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Tkalac Verčič, Ana | ![]() |
Verčič, Dejan | 14685 |
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