Razvojne spremembe v sodobnem trženju in čas kot element trženjskega spleta

(UL)

Razvojne spremembe v sodobnem trženju in čas kot element trženjskega spleta

Dubrovski, Drago

Spremembe v današnjem okolju poudarjajo vlogo trženja, ki pa se kot metoda tudi sama kvalitativno spreminja. Kompleksnost tržnih razmerij zahteva vse bolj kombinirane izhodiščne osnove trženja ... (prežemanje teorije s sodobno poslovno prakso), ki vnašajo v trženjski koncept nove elemente sodobnega dogajanja. Zato je tudi razumljivo, da je klasični trženjski splet "4P" predmet nenehnih izpopolnjevanj, ki izvirajo v glavnem iz treh skupin kritičnih pripomb: prevelike zavajajoče poenostavitve, porast obsega storitev in pojav mrežnega trženja (trženje spleta tržnih odnosov). Zaradi naraščajočega pomena časovne dimenzije za obstoj in razvoj podjetij je mogoče razviti novo strukturo trženjskega spleta "4P + 1T (time)", saj postaja tržno tekmovanje vse bolj tudi tekmovanje s časom.

Source: Slovenska ekonomska revija = Slovenian economic review. - ISSN 0354-0731 (Let. 46, št. 3, junij 1995, str. 235-244)

Type of material - article, component part

Publish date - 1995

Language - slovenian

COBISS.SI-ID - 3380508

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Topics
marketing | marketing mix | trženje | konkurenčnost

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source: Slovenska ekonomska revija = Slovenian economic review. - ISSN 0354-0731 (Let. 46, št. 3, junij 1995, str. 235-244)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Dubrovski, Drago	14363

Source: Personal bibliographies and: SICRIS

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