Model potrošnikovega zadovoljstva; Model of customer satisfaction

(UL)

Model potrošnikovega zadovoljstva = Model of customer satisfaction

Dubrovski, Drago

Potrošnikovo zadovoljstvo se nahaja v središču marketinškega koncepta, po katerem lahko le zadovoljen potrošnik omogoči obstoj in razvoj podjetja, ne glede na to, ali gre za potrošno ali ... reprodukcijsko trženje. Zadovoljstvo ali nezadovoljstvo z izdelkom je duhovno stanje potrošnika po opravljenem nakupu, pri čemer je potrebno ustrezno obravnavati in razlagati vse predhodne dejavnike, ki do tega stanja - kot posledice - privedejo. Te povezave je mogoče predstaviti v obliki modela, s katerim se področje proučevanja tržnega uspeha ali neuspeha posameznih izdelkov in/ali podjetij prenaša na stran potrošnikovih zaznav, kar pa je večkrat neupravičeno izpuščeno iz strateških trženjskih analiz.

Source: Slovenska ekonomska revija = Slovenian economic review. - ISSN 0354-0731 (Let. 48, št. 5, oktober 1997, str. 407-418)

Type of material - article, component part

Publish date - 1997

Language - slovenian

COBISS.SI-ID - 3559452

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source: Slovenska ekonomska revija = Slovenian economic review. - ISSN 0354-0731 (Let. 48, št. 5, oktober 1997, str. 407-418)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Dubrovski, Drago	14363

Source: Personal bibliographies and: SICRIS

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