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Strateške zveze - sodoben način mednarodnega poslovanjaDubrovski, DragoStrateške zveze, ki predstavljajo že kar neizogibno obliko mednarodnega poslovanja, so interorganizacijske povezave za vzpostavljanje, jačanje ali vzdrževanje strateških konkurenčnih prednosti za ... dosego individualnih ciljev udeležencev in skupnega cilja, ki z izmenjavo in dopolnjevanjem resursov omogočajo povečano učinkovitost delovanja, tržno moč in delitev tveganja in katerih skupni učinek je večji od posameznih učinkov udeležencev zveze. V omenjenih povezavah prihaja do navideznega paradoksa, ki se kaže v kooperaciji pred trgom in konkuriranju na trgu. Cilji strateškega povezovanja so lahko tržni, tehnološko-razvojni ter takšni, ki se nanašajo na zmanjšanje tveganja in racionalizacijo poslovanja. Strateške zveze so dejavnik, ki ga bodo morali upoštevati tudi slovenski proizvajalci v domačem in mednarodnem poslovanju.Source: Slovenska ekonomska revija = Slovenian economic review. - ISSN 0354-0731 (48, št. 6, 1997, str. 483-506)Type of material - article, component partPublish date - 1997Language - slovenianCOBISS.SI-ID - 3673116
Author
Dubrovski, Drago
Topics
mednarodno poslovanje |
mednarodno sodelovanje |
konkurenčnost |
globalizacija |
trg |
tržno gospodarstvo |
mednarodni ekonomski odnosi |
cilj |
strategija trženja
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source: Slovenska ekonomska revija = Slovenian economic review. - ISSN 0354-0731 (48, št. 6, 1997, str. 483-506)
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Dubrovski, Drago | 14363 |
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