Osnove marketinškega informacijskega sistema

(UL)

Osnove marketinškega informacijskega sistema

Radonjič, Dušan

Avtor obravnava temeljno področje marketinga, problem pridobivanja relevantnih tržnih informacij za poslovno odločanje v OZD. Avtor izhaja iz problema poslovnega upravljanja, nato pa obravnava ... upravljanje marketinga. Za obe vrsti upravljanja je potrebno izgraditi takšen marketinški informacijski sistem (MIS), ki bo omogočal kontinuiteto v preskrbi s tržnimi informacijami za potrebe odločanja. V nadaljevanju so podana osnovna izhodišča MIS, za tem pa je podrobneje prikazana njegova struktura in funkcioniranje. Kot vsak drugi organizacijski sistem ima tudi MIS svoje specifične elemente in svoj način funkcioniranja.

Type of material - professional monograph

Publication and manufacture - Ljubljana : Gospodarski vestnik, 1986

Language - slovenian

COBISS.SI-ID - 391428

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Library	Call number – location, accession no. ...	Copy status
National and University Library, Ljubljana	DS 381305 dislocirano skladišče Leskoškova	available - outside loan, loan period: 30 days
National and University Library, Ljubljana	DS 369273 dislocirano skladišče Leskoškova	available - reading room
BF, Dept. of Wood Technology, Lj.	Knjižnica BF za lesarstvo 1423 IN: 019860356	available - outside loan, loan period: 1 months
Central Technological Library of the University of Ljubljana	43186 Skladišče IN: 198601872	available - outside loan, loan period: 14 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Radonjič, Dušan	02544

Source: Personal bibliographies and: SICRIS

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