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Marketing managementKotler, PhilipType of material - textbook ; adult, seriousEdition - Millennium ed.Publication and manufacture - Upper Saddle River (NJ) ; London [etc.] : Prentice Hall International, cop. 2000Language - englishISBN - 0-13-015684-1COBISS.SI-ID - 5229084
Author
Kotler, Philip
Topics
Marketing |
Management |
Tržna analiza |
Strategija trženja |
Priročniki |
Management |
Strateško planiranje |
Vodenje |
Upravljanje |
Priročniki |
trženje |
marketing |
upravljanje |
management |
planiranje |
ekonomska propaganda |
strateško planiranje |
strategija trženja |
prodaja |
tržna analiza |
kontrola |
tržne raziskave |
strateško upravljanje |
storitve |
direktno trženje |
metodologija |
priročniki
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Library | Call number – location, accession no. ... | Copy status |
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National and University Library, Ljubljana | GS II 523635 glavno skladišče | loan not possible |
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