Oglaševalski jezik [Elektronski vir] : jezikovne in stilne posebnosti oglasov v slovenskih in italijanskih tiskanih medijih : diplomska seminarska naloga
Dellore, Mia
Oglaševalski jezik se ponaša s številnimi posebnostmi, lastnimi pravili in edinstvenim stilom, kar pomeni, da so oglasi dobro izhodišče za preučevanje fleksibilnosti določenega jezika. Diplomska ...seminarska naloga se v teoretičnem delu osredotoča na temeljne pojme oglaševalskega jezika in njegove značilnosti, nato pa se v analitičnem delu posveti preučevanju jezikovnih in stilnih posebnosti (tujejezičnih elementov, slenga, neologizmov, frazemov in retoričnih figur) ter ugotavljanju razlik in skupnih točk slovenskih in italijanskih oglasov iz štirih tematskih skupin: avtomobilistična industrija, kozmetični izdelki in izdelki za telesno nego, prehrambni izdelki in tehnološki izdelki.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [M. Dellore], 2015
OHK - Germanistika DiplBPCD DELLORE M. Oglaševalski
available - reading room
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