Razvoj in uvajanje novih izdelkov : visokošolska (univerzitetna) diplomska naloga = New product development and its introduction to the market : graduation thesis
Petrovčič, Aleksander
V svetu nenehnih tehnoloških sprememb, vse bolj zahtevnih potrošnikov in naraščajoče konkurence, postaja razvoj novih izdelkov za večino podjetij odločilnega pomena. Razvoj novih izdelkov je tvegano ...početje, proces je težaven, poln negotovosti in nasprotij, zato zahteva skrbno ravnanje. Diplomsko delo predstavlja interdisciplinarni pogled na razvoj novega izdelka, njegovo organizacijo, glavne faze in vpletenost posameznih poslovnih funkcij. Obravnava različne, z razvojem povezane teme in natančno opredeli samproces razvoja in uvajanja izdelka na trg. Na konkretnem primeru smo prikazali način pristopa k razvoju in uvajanju novih izdelkov v Tovarni pohištva Lipa Ajdovščina in opozorili na določene pomanjkljivosti.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [A. Petrovčič], 2000
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