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Project marketing : beyond competitive biddingCova, Bernard, prof. ; Ghauri, Pervez N., 1948- ; Salle, RobertType of material - textbookPublication and manufacture - Chichester (UK) ; New York : J. Wiley, cop. 2002Language - englishISBN - 0-4714-8664-7COBISS.SI-ID - 724183
Author
Cova, Bernard, prof. |
Ghauri, Pervez N., 1948- |
Salle, Robert
Topics
Project management |
Marketing |
Poslovna strategija |
Marketinška strategija |
Potrošniški interesi |
Učbeniki za visoke šole |
Poslovni proces |
Marketinški procesi |
Odnos do strank |
Učbeniki za visoke šole |
Projektni management |
Projektno poslovanje |
Ciljani skrining |
Učbeniki za visoke šole |
Projektni management |
Projektne metode |
Formacije |
Učbeniki za visoke šole |
Tržni mehanizem |
Portfolio analiza |
Sociografija |
Učbeniki za visoke šole |
marketing |
trženje |
strategija trženja |
portfolio |
projekti |
projektno vodenje |
vodenje projektov |
konkurenčnost |
poslovanje |
trg |
tržna analiza |
potrošnik |
cilj |
aktivnosti |
praksa |
formatiranje |
pogajanje |
logika |
učbeniki
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Library | Call number – location, accession no. ... | Copy status |
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EF, Central Economics Library, Ljubljana | · Prosti p. G2 COVA B. Project marketing IN: 000223411 |
available - outside loan, loan period: 1 months |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Cova, Bernard, prof. | ![]() |
Ghauri, Pervez N., 1948- | ![]() |
Salle, Robert | ![]() |
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