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Marketing communications : frameworks, theories and applicationsFill, ChrisType of material - textbookPublication and manufacture - London [etc.] : Prentice-Hall, 1995Language - englishISBN - 0-13-150962-4COBISS.SI-ID - 8057574
Author
Fill, Chris
Topics
trženje |
poslovno komuniciranje |
komuniciranje |
teorija |
industrija |
strategija trženja |
potrošnik |
informacije |
odločanje |
tržne raziskave |
promocija |
pozicioniranje proizvoda |
oglas |
plani |
sredstva javnega obveščanja |
odnosi z javnostjo |
direktno trženje |
programi |
stroški |
vrednotenje |
case study |
marketing |
business communication |
communications |
theory |
industry |
marketing strategy |
consumer |
information |
decision making |
market research |
promotion |
positioning |
advertisement |
plans |
means of public information |
public relations |
direct selling |
programmes |
costs |
valuation |
case study
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
EF, Central Economics Library, Ljubljana | Skladišče 40899 IN: 000172626 |
available - outside loan, loan period: 1 months |
EF, Central Economics Library, Ljubljana | Skladišče 40899 a IN: 000175342 |
loan not possible |
Shelf entry
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