Analiza podjetja Alples za potrebe strateškega planiranja : diplomsko delo (univerzitetni študij); Analysis of Alples for the needs of strategic planning : graduation thesis (university studies)

(UL)

Analiza podjetja Alples za potrebe strateškega planiranja : diplomsko delo (univerzitetni študij) = Analysis of Alples for the needs of strategic planning : graduation thesis (university studies)

Nastran, Borut

Smo v času hitrih sprememb v poslovnem svetu; pogoj za dolgoročni uspeh podjetja pa je dober strateški plan. Prva faza strateškega planiranja je celovita ocena podjetja in okolja. Oceno smo naredili ... z metodo SWOT; analiza je pokazala, kje so glavne prednosti in slabosti podjetja ter poslovne priložnosti in nevarnosti. Rezultati so za podjetje Alples d.d ugodni. Glavni prednosti sta sodoben, prodajni proizvodnji program ter sodobna tehnološka opremljenost; slabost pa zlasti neučinkovit informacijski sistem. Priložnosti se kažejo v možnosti rasti obsega proizvodnje; največja nevarnost pa v večanjurivalstva in tuji konkurenci. Dobljeni rezultati omogočajo izdelavo učinkovitega strateškega plana, ki bi omogočil nadaljno pozitivno rast podjetja.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [B.Nastran], 2002

Language - slovenian

COBISS.SI-ID - 856969

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Tratnik, Mirko | Bizjak, Franc, 1942-

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Library	Call number – location, accession no. ...	Copy status
BF, Dept. of Wood Technology, Lj.	Knjižnica BF za lesarstvo dn 727 IN: 020020106	available - reading room

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Bizjak, Franc, 1942-	06156

Source: Personal bibliographies and: SICRIS

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