Rising tide : lessons from 165 years of brand building at Procter & Gamble

(UL)

Rising tide : lessons from 165 years of brand building at Procter & Gamble

Dyer, Davis, 1948- ; Dalzell, Frederick, Dr. ; Olegario, Rowena, Dr.

Type of material - handbook

Publication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2004

Language - english

ISBN - 1-59139-147-4; 978-1-59139-147-0

COBISS.SI-ID - 9417756

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Dyer, Davis, 1948- | Dalzell, Frederick, Dr. | Olegario, Rowena, Dr.

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Library	Call number – location, accession no. ...	Copy status
EF, Central Economics Library, Ljubljana	· Prosti p. F1 DYER D. Rising tide IN: 000221402	available - outside loan, loan period: 1 months

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Dyer, Davis, 1948-
Dalzell, Frederick, Dr.
Olegario, Rowena, Dr.

Source: Personal bibliographies and: SICRIS

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