MEASURING advertising effectiveness

(UL)

MEASURING advertising effectiveness

Type of material - conf. materials

Publication and manufacture - Mahwah (N.J.) ; London : Lawrence Erlbaum Associates Publ., 1997

Language - english

ISBN - 0-8058-2812-5

COBISS.SI-ID - 9448678

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Library	Call number – location, accession no. ...	Copy status
EF, Central Economics Library, Ljubljana	Skladišče 43037 IN: 000184705	on loan - outside loan, due date: not specified

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