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An integrated and cross-cultural study of diffusion theoryParker, Philip M. ; Sarvary, MiklosType of material - scient. monogr.Publication and manufacture - Fontainebleau : INSEAD, 1994Language - englishCOBISS.SI-ID - 9874406
Author
Parker, Philip M. |
Sarvary, Miklos
Collection
Working papers
Topics
trženje |
potrošništvo |
teorija |
elektroindustrija |
novi proizvodi |
potrošnik |
izbira |
psihologija potrošnika |
socialna psihologija |
kultura |
modeli |
ankete |
analiza |
tržne raziskave |
marketing |
consumerism |
theory |
electric industry |
new products |
consumer |
choice |
consumer psychology |
social psychology |
culture |
models |
questionnairies |
analysis |
market research
Library | Call number – location, accession no. ... | Copy status |
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EF, Central Economics Library, Ljubljana | Skladišče II 10747/94-70 IN: 000183283 |
available - outside loan, loan period: 1 months |
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