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Stališča vzgojiteljev in staršev o oglaševanju za otroke v predšolskem obdobju : magistrsko deloJerčič, MajaV magistrskem delu smo predstavili pomen potrošništva s poudarkom na potrošništvu družin in predšolskih otrok. Ugotovili smo, da je ključno orodje za spodbujanje potrošništva oglaševanje, zato je ... pomembno, da so otroci in starši medijsko in potrošniško pismeni. Pomembno je predvsem, da znajo vrednotiti, analizirati, kritično ocenjevati medije, razumeti njihov namen in oglaševalske taktike. V teoretičnem delu smo bolj podrobno raziskali teme, kot so vrste oglaševanja, psihološki kriteriji oglasov, značilnosti in učinkovitost oglaševanja za otroke ter pasti oglaševanja. V empiričnem delu smo izvedli raziskavo stališč staršev in vzgojiteljev o oglaševanju, ki je namenjeno otrokom. Raziskava je potekala na vzorcu staršev in strokovnih delavcev v predšolski vzgoji (N = 272). Namen raziskave je analizirati stališča staršev in vzgojiteljev o oglaševanju v predšolskem obdobju. V vprašalnik smo vključili tri sklope: sklop stališč, vezanih na etičnost oglaševanja, sklop stališč o oglaševanju in vplivu na družino ter sklop stališč o učinkovitosti oglaševanja na otroke. Rezultati so pokazali, da strokovni delavci sicer izražajo nekoliko bolj kritična stališča do vsebin vseh treh sklopov, vendar statistično pomembnih razlik med njimi in starši ni, kar nakazuje, da bi morali strokovni delavci, zaposleni na področju predšolske vzgoje, okrepiti svoje strokovno znanje o medijski in potrošniški pismenosti.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [M. Jerčič], 2020Language - slovenianCOBISS.SI-ID - 25130504
Author
Jerčič, Maja
Other authors
Licardo, Marta
Topics
Univerzitetna in visokošolska dela |
magistrska dela |
oglaševanje |
potrošništvo |
stališča |
medijska in potrošniška pismenost |
master theses |
advertising |
consumerism |
viewpoints |
media and consumerism literacy
Library | Call number – location, accession no. ... | Copy status |
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Miklošič Library FPNM, Maribor | D MAG 373.2 JERČIČ M. Stališča IN: 620200023 |
available - reading room |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jerčič, Maja | |
Licardo, Marta | 33474 |
Source: Personal bibliographies
and: SICRIS
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