Komuniciranje v mednarodnem trženju

(UM)

Komuniciranje v mednarodnem trženju

Lorbek, Franc, 1932-

Avtor obravnava komuniciranje v mednarodnem trženju z vidika znanstvenega managementa v sodobnem podjetju. Delo se nanaša na cilje in kanale komuniciranja, na vplive tujega okolja na odločitve, ... posebnosti obnašanja kupcev in potrošnikov ter na potrebne raziskave tujih tržišč. Poudarek je na posebnostih strategije, taktike in nadzora ekonomske propagande, odnosov z javnostjo, osebne prodaje in pospeševanje prodaje v mednarodnem trženju.

Type of material - textbook

Publication and manufacture - Ljubljana : Tangram, 1991

Language - slovenian

ISBN - 86-81845-04-7

COBISS.SI-ID - 27443712

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Author
Lorbek, Franc, 1932-

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Availability in other libraries

Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	659.1 LORBEK k i	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	659.1 LORBEK k b	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	659.1 LORBEK k	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	659.1 LORBEK k j	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	659.1 LORBEK k e	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	659.1 LORBEK k a	available - outside loan, loan period: 30 days
Faculty of Agriculture and Life Sciences, Maribor	Knjižnica 33 LORBEK, F. komuniciranje IN: 12003291	available - outside loan, loan period: 1 months
Faculty of Organizational Sciences, Kranj	K 659 LORBEK F. Komuniciranje	available - outside loan, loan period: 1 months
Faculty of Organizational Sciences, Kranj	K 659 LORBEK F. Komuniciranje	available - outside loan, loan period: 1 months
Faculty of Tourism, Brežice	prosti pristop 339.3 LORBEK F. Komuniciranje IN: 020150337	available - outside loan, loan period: 1 months
Faculty of Law, Mirko Ilešič Library, Maribor	339.5 LORBEK Komuniciranje IN: 020982	available - outside loan, loan period: 28 days
University of Maribor Library	Skladišče 135524 c	available - outside loan, loan period: 1 months
University of Maribor Library	Skladišče 135524 a	available - outside loan, loan period: 1 months
University of Maribor Library	Prosti pristop 1. nad. 339.3:659.1 135524	on loan - outside loan, due date: 22.07.2024 Expected to be available after: 23.07.2024 (1. in queue)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Lorbek, Franc, 1932-	01909
Završnik, Bruno	11974

Source: Personal bibliographies and: SICRIS

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