The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

(UM)

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

Scott, David Meerman

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR ... and marketing.

Type of material - book ; adult, serious

Edition - 2nd ed.

Publication and manufacture - Hoboken : Wiley, cop. 2010

Language - english

ISBN - 978-0-470-54781-6

COBISS.SI-ID - 29742685

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Library	Call number – location, accession no. ...	Copy status
University of Maribor Library	Prosti pristop 1. nad. 339.13 231442	available - outside loan, loan period: 1 months

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Scott, David Meerman

Source: Personal bibliographies and: SICRIS

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