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Marketing strategy and managementBaker, Michael John, 1935-Type of material - textbookEdition - 3rd ed.Publication and manufacture - Houndmills ; Basingstoke ; London : Macmillan Business, 2000Language - englishISBN - 0-333-74855-7; 0-333-74856-5COBISS.SI-ID - 4657436
Author
Baker, Michael John, 1935-
Topics
marketing |
trženje |
vodenje |
management |
marketing mix |
marketinški splet |
strategija trženja |
tržno planiranje |
strateško upravljanje |
sposobnosti |
poslovna politika |
uspešnost poslovanja |
verige |
revizija |
kontrola |
potrošnik |
trg |
segmentacija |
cilj |
pozicioniranje |
makroekonomija |
okolje |
poslovno okolje |
politika okolja |
proizvodi |
teorija racionalnih pričakovanj |
racionalizacija |
matrike |
konkurenca |
poslovno komuniciranje |
komuniciranje |
struktura |
promocija |
evalvacija |
ocenjevanje |
modeliranje |
učbeniki
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 339.13 BAKER M. Marketing str. | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.13 BAKER M. Marketing str. a | available - outside loan, loan period: 30 days |
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Baker, Michael John, 1935- |
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