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Kreativni vidik oglaševalskih sporočil v marketingu : magistrsko deloČeh, Adriana, 1973-Type of material - master's thesisPublication and manufacture - Lenart : [A. Čeh], 2003Language - slovenianCOBISS.SI-ID - 6987548
Author
Čeh, Adriana, 1973-
Other authors
Lorbek, Franc, 1932-
Topics
Tržno komuniciranje |
Marketinška strategija |
Integriranje |
Kreativne sposobnosti |
Magistrske naloge |
Tržno komuniciranje |
Ustvarjalne dejavnosti |
Sporočanje |
Magistrske naloge |
Kreativne metode |
Reklamna sporočila |
Tržno komuniciranje |
Magistrske naloge |
Kreativne metode |
Komunikacijske mreže |
Psihološki vidik |
Magistrske naloge |
komuniciranje |
modeli |
oglaševanje |
ekonomska propaganda |
ustvarjalnost |
kreativnost |
ideje |
trženje |
marketing |
tehnika |
metode |
mediji |
mreže |
strategija trženja |
perspektive |
orodja |
pravni vidik |
zakonodaja |
kodeksi |
poslovna etika |
poslovna morala |
uporabniki |
integracija |
agencije |
pospeševanje prodaje |
storitve |
aplikacija |
Slovenija
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | Č M 533 | available - reading room |
University of Maribor Library | Skladišče II 56986 | available - reading room |
Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Čeh, Adriana, 1973- | |
Lorbek, Franc, 1932- | 01909 |
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