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Primerjalna analiza strategije trženja OTC - zdravila Persen na poljskem in slovenskem referenčnem trgu : diplomsko deloZorman, Jasna, 1975-Type of material - undergraduate thesisPublication and manufacture - Ljubljana : [J. Zorman], 2007Language - slovenianCOBISS.SI-ID - 9524252
Author
Zorman, Jasna, 1975-
Other authors
Jurše, Milan
Topics
Lek |
Tovarna farmacevtskih in kemičnih izdelkov |
Ljubljana |
Marketinška strategija |
Mednarodni marketing |
Poljska |
Diplomske naloge |
Lek |
Tovarna farmacevtskih in kemičnih izdelkov |
Ljubljana |
Strateški marketing |
Primerjalna analiza |
Poljska |
Diplomske naloge |
Lek |
Tovarna farmacevtskih in kemičnih izdelkov |
Ljubljana |
Zdravila OTC |
Zdravila brez recepta |
Poljska |
Diplomske naloge |
Lek |
Tovarna farmacevtskih in kemičnih izdelkov |
Ljubljana |
Tržne aktivnosti |
Zdravilo Persen |
Poljska |
Diplomske naloge |
Lek |
Tovarna farmacevtskih in kemičnih izdelkov |
Ljubljana |
Tuji trgi |
Referenčne metode |
Poljska |
Diplomske naloge |
Lek |
Tovarna farmacevtskih in kemičnih izdelkov |
Ljubljana |
Trženjski splet |
Tržno komuniciranje |
Poljska |
Diplomske naloge |
mednarodno trženje |
prilagajanje |
mednarodne primerjave |
farmacevtska industrija |
konkurenčnost |
Slovenija |
mednarodni trg |
poslovno okolje |
Poljska |
politika izdelka |
trg |
komuniciranje |
trženje |
marketing |
marketing mix |
marketinški splet |
strategija trženja |
strategija |
uspešnost poslovanja |
podjetje |
zdravila |
pospeševanje prodaje |
tržne poti |
oglaševanje |
ekonomska propaganda |
distribucija |
konkurenca |
poslovno komuniciranje
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | Č DV 2892 | available - reading room |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zorman, Jasna, 1975- | ![]() |
Jurše, Milan | 04487 |
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