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Repozicioniranje nastanitvenih obratov skozi digitalne rešitve v novi realnosti [Elektronski vir] : primer generacije ZNemec Rudež, HelenaEpidemija je močno zarezala v poslovanje nastanitvenih ponudnikov, ki so se morali ustrezno odzvati nanjo in repozicionirati svoj proizvod, tudi v luči digitalnih sprememb. S tem so nastali novi ... izzivi za nastanitvene obrate kot tudi nove konkurenčne prednosti za tiste ponudnike, ki bodo z digitalnimi rešitvami sledili spremenjenemu okolju. V sestavku se usmerjamo v pomembnost digitalnih rešitev v spremenjeni realnosti, kot jih vidi generacija Z, ki bo v prihodnje ustvarjala čedalje večji delež povpraševanja v turizmu. Ugotovitve kažejo, da digitalne rešitve niso pomembne samo kot sredstvo za komuniciranje, ampak vplivajo tudi na repozicioniranje turističnega proizvoda v novi realnosti.Source: Marketinški pristopi in trendi v turizmu v novi realnosti [Elektronski vir] (Str. 67-87)Type of material - e-article ; adult, seriousPublish date - 2022Language - slovenianCOBISS.SI-ID - 144265475
Author
Nemec Rudež, Helena
Topics
repozicioniranje |
digitalne rešitve |
generacija Z |
repositioning |
digital solutions |
Generation Z
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Nemec Rudež, Helena | 22686 |
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