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Principles of advertising & IMCDuncan, Tom, 1940-Type of material - textbookEdition - 2nd ed., international ed.Publication and manufacture - Boston [etc.] : McGraw-Hill/Irwin, cop. 2005Language - englishISBN - 0-07-253774-4; 0-07-111118-2COBISS.SI-ID - 14509030
Author
Duncan, Tom, 1940-
Topics
Brand name products |
Marketing |
Management |
blagovne znamke |
trženje |
strategija trženja |
sredstva javnega obveščanja |
interesne skupine |
poslovno komuniciranje |
potrošnik |
odločanje |
planiranje |
segmentacija |
cilj |
podatki |
kreativnost |
elektronsko trženje |
Internet |
promocija |
direktno trženje |
odnosi z javnostjo |
dogodek |
sponzorstvo |
družbeni vidik |
etika |
pravni vidik |
mednarodno trženje |
meritve |
vrednotenje |
efektivnost |
trademarks |
marketing |
marketing strategy |
means of public information |
stakeholders |
business communication |
consumer |
decision making |
planning |
segmentation |
goal |
data |
creativity |
electronic marketing |
Internet |
promotion |
direct selling |
public relations |
event |
sponsorship |
social aspect |
ethics |
legal aspect |
international marketing |
measurements |
valuation |
efficiency |
efficiency
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 0000000659 DUNCAN, T. Principles IN: 01000015396 Univerzitetna knjižnica 659 DUNCAN, T. Principles IN: 01000015396 |
available - outside loan, loan period: 21 days
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Univerzitetna knjižnica 0000000659 DUNCAN, T. Principles IN: 01000015395 Univerzitetna knjižnica 659 DUNCAN, T. Principles IN: 01000015395 |
available - outside loan, loan period: 21 days
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Univerzitetna knjižnica skladišče cdr 0000000659 DUNCAN TOM Principles IN: 01200000504 Univerzitetna knjižnica skladišče cdr 659 DUNCAN TOM Principles IN: 01200000504 |
available - restricted - outside loan - loan period: 21 days
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Duncan, Tom, 1940- |
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