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Consumer behavior and marketing strategyPeter, J. Paul ; Olson, Jerry Corrie, 1944-Type of material - textbookEdition - 7th ed., international ed.Publication and manufacture - New York [etc.] : McGraw-Hill/Irwin, cop. 2005Language - englishISBN - 0-07-111177-8; 0-07-286487-7; 0-07-060158-5COBISS.SI-ID - 15334886
Author
Peter, J. Paul |
Olson, Jerry Corrie, 1944-
Topics
Consumer behavior |
Marketing |
trženje |
vedenjske znanosti |
potrošnik |
analiza |
psihologija potrošnika |
strategija trženja |
case study |
marketing |
behavioural sciences |
consumer |
analysis |
consumer psychology |
marketing strategy |
case study |
case study |
marketing |
behavioural sciences |
consumer |
analysis |
consumer psychology |
marketing strategy |
case study |
case study
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 PETER, J.P. Consumer IN: 01000012253 Univerzitetna knjižnica 339.138 PETER, J.P. Consumer IN: 01000012253 |
available - outside loan, loan period: 21 days
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Database name | Field | Year |
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Peter, J. Paul | |
Olson, Jerry Corrie, 1944- |
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