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  • Consumer preference for traditional products in West Balkans countries
    Vukasovič, Tina
    The objective of this article is to better understand consumers% attitudes, expectations, and behavior toward traditional food among consumers in selected Western Balkans Countries (WBC). The article ... also presents a picture of the profile of WBC traditional food consumers (TFC) in terms of their sociodemographics, attitudes, lifestyle orientations, and behavioral characteristics. The method used for the data collection was a face-to-face interview using a structured questionnaire. In total, 800 respondents participated in the survey. WBC consumers expressed a positive attitude toward traditional food. If the researchers try to explain consumers% behavior toward traditional food, they can say that there are different types of consumers giving more or less importance to components considered traditional. The information about the profile, the image, and the actual characteristics of TFC has practical implications for marketing and communicating about traditional food, including their identification, differentiation, research and development, and positioning in the WBC food market.
    Source: Journal of international food & agribusiness marketing. - ISSN 0897-4438 (Vol. 26, no. 3, 2014, str. 173-188)
    Type of material - article, component part
    Publish date - 2014
    Language - english
    COBISS.SI-ID - 1536602052

    Link(s):

    http://dx.doi.org/10.1080/08974438.2014.868852
    DOI

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