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Tourism marketingLumsdon, LesType of material - bookEdition - ReprintedPublication and manufacture - London [etc.] : International Thomson Business Press : International Thomson Publishing, 1999Language - englishISBN - 1-86152-045-XCOBISS.SI-ID - 159454
Author
Lumsdon, Les
Topics
turizem |
turistično posredovanje |
marketing |
trženje |
distribucija |
poslovno okolje |
potrošnik |
vedenje |
organiziranost |
pozicioniranje |
strategija trženja |
management |
storitve |
marketing mix |
marketinški splet |
tržno planiranje |
trajnostni razvoj |
tržne raziskave |
segmentacija |
povpraševanje |
ponudba |
cene |
komuniciranje |
odnosi z javnostjo |
mednarodno trženje |
spremembe |
učbeniki za visoke šole |
učbeniki za visoke šole
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
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Dislocirana enota UP FTŠ - Turistica |
available - outside loan, loan period: 21 days
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Call number – location, accession no. ... |
Copy status |
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Knjižnica FTŠ 0000000339 LUMSDON, Les Tourism IN: 05000003539 Knjižnica FTŠ 339 LUMSDON, Les Tourism IN: 05000003539 |
available - outside loan, loan period: 21 days
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Shelf entry
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