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Innovative marketing communications : strategies for the events industryMasterman, Guy ; Wood, Emma H.Type of material - textbook ; adult, seriousPublication and manufacture - Oxford ; Burlington (MA) [etc.] : Elsevier/Butterworth-Heinemann, 2006Language - englishISBN - 0-7506-6361-8COBISS.SI-ID - 16140774
Author
Masterman, Guy |
Wood, Emma H.
Topics
Special events |
Management |
Special events |
Marketing |
trženje |
komuniciranje |
elektronsko trženje |
ekonomska propaganda |
dogodek |
sponzorstvo |
pospeševanje prodaje |
direktno trženje |
vzajemno trženje |
case study |
marketing |
communications |
electronic marketing |
advertising |
event |
sponsorship |
sales promotion |
direct selling |
relationship marketing |
case study |
case study
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Dislocirana enota UP FTŠ - Turistica |
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Univerzitetna knjižnica |
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Knjižnica FTŠ 0000000339 MASTERMAN GUY Innovative IN: 05000014034 Knjižnica FTŠ 339 MASTERMAN GUY Innovative IN: 05000014034 |
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Univerzitetna knjižnica 339.138 MASTERMAN, G. Innovative IN: 01000012750 Univerzitetna knjižnica 339.138 MASTERMAN, G. Innovative IN: 01000012750 |
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Database name | Field | Year |
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Masterman, Guy | |
Wood, Emma H. |
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