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Customer relationship management : a strategic imperative in the world of e-businessType of material - proceedingsPublication and manufacture - Toronto : J. Wiley & Sons Canada ; New York [etc.] : J. Wiley, cop. 2000Language - englishISBN - 0-471-64409-9; 0-470-83106-5COBISS.SI-ID - 172254
Other authors
Brown, Stanley A. |
PricewaterhouseCoopers |
CRM Consulting |
Paris
Topics
Customer relations |
Customer services |
Customer care environment |
Electronic commerce |
Marketing |
Advertising campaigns |
Collected works |
Financial services industry |
Acquisitions |
Collected works |
Database marketing |
Tools |
Collected works |
Data warehousing |
Data processing |
Collected works |
Management |
Cross-cultural studies |
Collected works |
Communication in organizations |
Cultural environment |
Collected works |
Potrošniki |
Motivacija |
Zborniki |
Potrošniki |
Blagovne znamke |
Lojalnost |
Zborniki |
Internet (računalniško omrežje) |
Masovni mediji |
Ponudba in povpraševanje |
Zborniki |
Reklama |
Marketinška strategija |
Kampanje |
Zborniki |
Internet (računalniško omrežje) |
Elektronske storitve |
Interaktivni sistemi |
Zborniki |
Potrošniki |
Razumevanje |
Pričakovanja |
Zborniki |
Potrošniki |
Računalniška arhitektura |
Implementacija |
Zborniki |
Podatkovne baze |
Zbiranje podatkov |
Shranjevanje podatkov |
Zborniki |
Management |
Znanje vodenja |
Izkustveno učenje |
Zborniki |
potrošnik |
management |
znanje |
marketing |
trženje |
strategija trženja |
poraba |
kupci |
strategija |
elektronsko poslovanje |
baze podatkov |
AOP |
obdelava podatkov |
trg |
inteligentni sistemi |
telekomunikacije |
podjetje |
kultura podjetja |
uspešnost poslovanja |
katalizatorji |
meritve |
svet |
praksa |
primeri |
case study |
zborniki
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