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Marketinški koncept razvoja turizma v Šentjurski občini : diplomska nalogaŠešerko, KarlaTuristično povpraševanje se je v zadnjih letih močno spremenilo. Zato se je turistična ponudba primorana prilagajati novim trendom v turizmu. Ti se nagibajo k aktivnemu dopustovanju, spoznavanju ... okolja in njegove kulturne in naravne dediščine, k stiku z naravo in ljudmi, k doživljanju doživetij, upoštevanju individualnosti vsakega posameznika in ekološkemu odnosu do okolja. Izrazito turistični kraji so manj priljubljeni, krajem s pristnim, človeškim odnosom do obiskovalcev pa obisk narašča. S pojavom teh sprememb so na doslej neturističnih območjih pričeli razmišljati o gospodarskih in družbenih koristih razvoja turizma. V regijah, kjer gospodarstvo sloni na kateri izmed vej neperspektivne industrije, turizem predstavlja alternativo nadaljnjega razvoja. Sedanja turistična ponudba Šentjurja z okolico je omejenana nekaj gostinsko turističnih objektov in prijetno naravno okolje. Največji potencial predstavlja oblikovanje in trženje razgibane turistične ponudbe na podlagi dediščine in aktivnosti v naravi.Type of material - undergr. thesis ; adult, seriousPublication and manufacture - Portorož : [K. Šešerko], 2001Language - slovenianCOBISS.SI-ID - 213982
Author
Šešerko, Karla
Other authors
Tkalčič, Marjan |
Brezovec, Aleksandra
Topics
turizem |
razvoj |
občina |
Šentjur |
marketing |
diplomske naloge
Call number – location, accession no. ... |
Copy status | Reservation |
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Čitalnica FTŠ dd ŠEŠERKO, Karla Marketinški IN: 05000004350 Čitalnica FTŠ dd ŠEŠERKO, Karla Marketinški IN: 05000004350 |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Tkalčič, Marjan | 22685 |
Brezovec, Aleksandra | 21995 |
Source: Personal bibliographies
and: SICRIS
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