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Developing business strategiesAaker, David A., 1938-Type of material - profess. monogrEdition - 6th ed.Publication and manufacture - New York [etc.] : J. Wiley, cop. 2001Language - englishISBN - 0-471-06411-4COBISS.SI-ID - 252382
Author
Aaker, David A., 1938-
Topics
Strategic planning |
Marketing |
Management |
planiranje |
planiranje poslovanja |
strateški management |
management |
poslovna politika |
poslovanje podjetja |
industrijsko podjetje |
strategija |
tržno planiranje |
negotovost |
trg |
strategija trženja |
tržna analiza |
potrošnik |
konkurenca |
konkurenčnost |
prednost |
pozicioniranje |
teorija rasti |
mednarodno trženje |
manager
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Dislocirana enota UP FTŠ - Turistica |
available - outside loan, loan period: 21 days
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Call number – location, accession no. ... |
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Knjižnica FTŠ 0000000005 AAKER, D. A. Developing IN: 05000004684 Knjižnica FTŠ 005 AAKER, D. A. Developing IN: 05000004684 |
available - outside loan, loan period: 21 days
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Shelf entry
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Aaker, David A., 1938- |
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