Intelektualni kapital v trženju zavarovalnih storitev : diplomsko delo

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Intelektualni kapital v trženju zavarovalnih storitev : diplomsko delo

Peršolja, Darijo

V predstavljenem delu obravnavam vlogo intelektualnega kapitala v trženju zavarovalnih storitev. Osredinjam se predvsem na zaposleno osebje v zavarovalništvu, torej komunikacijski kapital kot element ... intelektualnega kapitala. Utemeljujem trditev, da vsesplošna motivacija in osebni razvoj ter kakovostni medsebojni odnosi pospešujejo inventivnost, odsevajo vizijo ter prenašajo kulturo organizacije na zunanje odjemalce - zavarovance. S tem odločilno vplivajo na rast tržnih deležev ter uveljavljanje odličnosti zavarovalnih organizacij.

Type of material - undergraduate thesis

Publication and manufacture - Koper : [D. Peršolja], 2000

Language - slovenian

COBISS.SI-ID - 281303

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Call number – location, accession no. ...	Copy status	Reservation
Univerzitetna knjižnica skladišče dd 106 IN: 01000004061	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Devetak, Gabrijel	15058

Source: Personal bibliographies and: SICRIS

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