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Oblikovanje turističnega proizvoda mesta Ptuj : diplomska nalogaKajzer, MarjetaPtuj je zakladnica tisočletij, ki poleg bogate zgodovine in tradicije ponuja gostom številna doživetja in aktivnosti, v termah ponuja gostom sprostitev inzdravje, v bližnji okolici pa domačini na ... kmetijah ustvarijo dobrote, katerih vonj in okus se ne pozabi. Podatki v nalogi kažejo na nizko stopnjo izkoriščenosti kapacitet in tudi na nizko povprečno dobo bivanja. Glede na analizirano stanje je treba oblikovanje in trženje turistične ponudbe usmeritina tiste ciljne trge, pri katerih lahko dosežemo večjo porabo in podaljšanje povprečne dobe bivanja. Izbrali smo ciljni trg počitnikarjev in gostov za oddih in za ta trg oblikovali turistični proizvod mesta Ptuj. V oblikovanje integralnega turističnega proizvoda smo vključili že obstoječe turistične proizvode in dodali nove sestavne dele oziroma vsebine. Aktivnejše in obsežnejše trženje turističnih proizvodov na izbranih ciljnih trgih bo Ptuju prineslo tako želene gospodarske koristi. Le privlačen in zanimiv turistični proizvod bo ustvaril interes in zanimanje pri gostih.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Portorož : [M. Kajzer], 2002Language - slovenianCOBISS.SI-ID - 296926
Author
Kajzer, Marjeta
Other authors
Peric, Vesna
Topics
Ptuj |
turizem |
turistična ponudba |
turistično povpraševanje |
ciljni trgi |
turistični proizvod |
diplomske naloge
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Dislocirana enota UP FTŠ - Turistica |
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Knjižnica FTŠ dd KAJZER MARJETA Oblikovanje IN: 05000005018 Knjižnica FTŠ dd KAJZER MARJETA Oblikovanje IN: 05000005018 |
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Peric, Vesna | 21993 |
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