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Tourism marketingLumsdon, LesType of material - textbookPublication and manufacture - London [etc.] ; Boston (Mass.) : International Thomson Business Press : International Thomson Publishing, 1997Language - englishISBN - 1-86152-045-XCOBISS.SI-ID - 3538460
Author
Lumsdon, Les
Topics
Turizem |
Marketing |
Marketing miks |
Strategija trženja |
Management |
Storitve |
Učbeniki za visoke šole |
Marketing |
Poslovno okolje |
Turistična ponudba |
Vedenje |
Potrošniki |
Učbeniki za visoke šole |
turizem |
turistično posredovanje |
marketing |
trženje |
distribucija |
poslovno okolje |
potrošnik |
vedenje |
organiziranost |
pozicioniranje |
strategija trženja |
management |
storitve |
marketing mix |
marketinški splet |
tržno planiranje |
trajnostni razvoj |
tržne raziskave |
segmentacija |
povpraševanje |
ponudba |
cene |
komuniciranje |
odnosi z javnostjo |
mednarodno trženje |
spremembe
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 LUMSDON, L. Tourism IN: 01000001681 Univerzitetna knjižnica 339.138 LUMSDON, L. Tourism IN: 01000001681 |
available - outside loan, loan period: 21 days
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