University of Primorska University Library - all departments (UPUK)
13.
Center za smotrno obravnavo odjemalcev : diplomsko delo
Klabjan, Matej
DD obravnava področje smotrne obravnave odjemalcev v okvirih vzajemnega trženja. Teoretična izhodišča smo primerjali s stanjem v centru za smotrno obravnavo odjemalcev v podjetju Generali, d. d. S ...pomočjo posnetka stanja in anketer, opravljene med uporabniki storitev centra, smo ugotavljali namene odjemalcev, ko se obračajo na center, njihova ppričakovanja in zaznave glede ravni nudenih storitev, moteče dejavnike pri opravljanju storitev centra ter možnosti vpeljave novih storitev. V predlogih ukrepov predstavljamo potrebne aktivnosti, ki naj bi pripomogle k razvoju centra za smotrno obravnavo odjemalcev v skladu s teoretičnimi spoznanji.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Koper : [M. Klabjan], 2001
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